Lotto Sport Italia SpA is one of the most important sportswear brands in the world, known for its Italian design excellence and product innovation, mostly for soccer and tennis footwear and athletic apparel.

The Etonic brand has a prestigious history in golf, running, and bowling footwear. It reached its peak in the 1990’s with over $100m revenues, sponsoring many prominent athletes. It was acquired by Lotto Sport Italia SpA in 2006.

Etonic Holding Llc is a partnership between Weisfeld Group and Anthony L&S Footwear, with over fifty years of combined experience in the industry. They plan to restore Etonic’s leading position in its segments.

Cross Border and its Global M&A partner Meridian Capital served as Lotto’s exclusive advisors to identify the best possible buyers worldwide and execute the transaction.